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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Text vs. Video: Which is Better for Email Open Rates?
Which will give you better email open and conversation rates: text or video? The answer has changed over the years. Email marketing and cold sales text emails have been around since the dawn of email. Businesses quickly fell in love with the concept of cold…
Email Design Trends for 2019
Extra! Extra! Email campaigns remain the marketing tool with the highest return on investment. But their graphic design, form, and content are changing with the digital landscape and the market. Updating your email marketing strategy for 2019 can keep you relevant and your customers engaged….
What the Shell is a Micro-Influencer… And How Do I Get One?
So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you’re down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or…
Navigating the Seas of Digital Marketing
Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you’re a business owner, you already have a ton of fish to fry; and if you are a marketing…
Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang
Have you ever gotten a bad review? Naw, we’re kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks…
Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.
You’re a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business — including chamber marketing — is just one thing of many on…
Holy Ship! How Hiring a Local Marketing Agency Can Help Your Business!
Another wild day pretending you have 8 arms is behind you! Yes, you almost lost arm protecting your waters and warding off your fiercest competitors. And you were up all night again hunting down tasty opportunities. Holy ship, it’s a good thing octopuses have three…
Four Savvy Cannabis Marketing Tips for Canadian Marijuana Pioneers
Canada’s government passed legislation making recreational cannabis legal in October 2018. This opens the door for a nationwide cannabis industry. The problem is that the legislation places strict restrictions on marketing. How can the savvy businessperson get around these rules and still promote their brand? …
Even Santa Would Shop in Airdrie with These Christmas Events Ideas
Christmas accounts for as much as 30% of sales for some retail outlets. That’s why it’s a great idea to seize the day and cash in on the holiday spirit. While the holidays might be stressful for some people, it’s the time of year when…
Marketing vs Advertising: What’s the Difference?
Marketing and advertising are two necessary components for making your business grow and thrive. Marketing vs advertising isn’t a competition as much as a comparison. Too many businesses lump them together. It’s best to think of marketing as a giant umbrella that covers many different…
