Visibility in Google is one of the things you need to do to get more customers. It’s why the Search Engine Optimization industry exists. It’s why businesses fight tooth and nail for every keyword available.
After all, Google’s share in the search engine market is 90.14% around the world. If you want to ensure that your digital marketing effort is productive, you need to prioritise this over ranking on any other search engine.
One of the best strategies is Google AdWords.
Not sure how it works? We’ve got you covered. Here are five Google AdWords tips that will turn your clicks into loyal customers:
1. Choosing Different Keyword Targeting Options
Keyword targeting refers to utilizing keywords relevant to the service or products you offer specifically for ad copy. It’s a system that aims to boost your rankings and ads, and it leans on potential consumers using keywords in their searches.
Keep in mind it’s not as simple as picking a single keyword and then focusing your entire campaign around it. There are different targeting options, which include at the basic level:
- Exact match
- Broad match
- Phrase match
- Negative keywords
An exact match is what most people imagine when it comes to keywords. You type in “best shoemaker” and your ads will only pop up when someone uses those exact words, in that exact sequence.
A broad match, on the other hand, means your ads will appear when people type in any search using a broad matched keyword such as “shoes”. This means your ad will appear for searches like “best shoes”, “running shoes” or… “horse shoes”.
Phrase match refers to long queries, like phrases or complete sentences, that include the exact keyword. Examples would be “shoemaker in New York” or “how to find the best shoemaker.”
Negative keywords are essentially keyword modifiers. You can add the supplement “horse” so that people searching “horse shoe” won’t see your ads when they type “horse” into a search engine.
2. Choose the Best Landing Page
A common mistake for most people is that they only use their homepage as the landing page for targeted ads.
This is often a bad idea because your homepage doesn’t cater directly to the user queries. It’s a bad practice to let your potential customers clicking through three levels of your site to find the information they want.
If you want to make money with PPC ads, you have to not only bring people to the page, but you have to give them a reason to stay and spend money once they get to the destination. Think about the page your customers will most likely need. In most situations, you might need a specific product page.
For example, if your users search for “blue sunglasses,” you need to make the corresponding product page as the target URL.
The faster you can get them what they need, the more chances you have to convert them.
3. Enable Sitelinks
Doing this means that the bottom of the ad will also show a set of other pages on your website. These high-level links are great when you want potential customers to look for other information and services on your site. Enabling the sitelinks can help get your customers to the places they might want in a quicker, more convenient way, increasing the likelihood of conversion.
If you want to know more about this, Google provides a comprehensive guide that gives a sample pizza store’s site links. You can see the four options it offers which can interest people. Regular customers aren’t likely to go through the same landing link all the time, so the option makes it easier for them to return.
4. Make Use of Reviews to Get More Trust
The most important factor for customers to choose you over your competitors is the customer reviews. When people choose between ads, a lot of customers will pick the website with at least 4.9 stars rating over a business that has no ratings.
Pretty much like the site links mentioned above, your customer reviews are great extensions for your ads. However, doing this requires you to register to the Google Product Search. The reason behind it is that the search engine uses all the reviews it pulled from all over the internet to ensure that the aggregate score is trustworthy and not prone to manipulations of any kind.
5. Geotarget Your Preferred Customers
This tip is one of the most common things you must do to get the most out of your Google AdWords campaign. Despite this, geotargeting is often forgotten and overlooked. It’s vital to target people within your area especially if your services depend on a fixed location, like a local business and the like.
If your business is in Canada, it doesn’t do you good to target potential customers in Korea. Do this properly, and you’ll get benefits like a higher probability of getting clicks and turn those clicks into guaranteed sales.
Bonus: Pause Your Underperforming Ads
The harsh truth is that not all your ads will get you conversions and sales. In fact, basing it on averages, most of them will not perform as well as you want them to. You can optimize all your ads in lots of different ways, but if it isn’t performing well, it won’t be for the time being.
If you continue seeing any significant performance metrics with your ads, you might want to pull it out. It’s not hard to see when the ad isn’t doing too good. Don’t spend money on ads that aren’t getting you any new customers.
You need to ensure that your Click-Through-Rate (CTR) should be at minimum 0.5%. The average of a successful AdWords text ad often sees a CTR at 2%.
Get Google AdWords Tips Today!
Promoting your business with the use of Google AdWords is a great way to get an audience and generate conversions. However, you need to remember all these tips to ensure that you get the money you’re paying for. After all, it’s important to maximize your budget to ensure that you can expand in the future.
There are other Google AdWords tips to consider, like integrating your Adwords account with your Google Analytics. It might be a long road ahead, but all of it is worth getting more revenue from your conversions.
Do you need help with a better online presence? Contact us today and we’ll help you get started!