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June 2018

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Why SEO Outsourcing is a Great Option for Businesses in Alberta

Businesses in Alberta are turning toward digital marketing to reach their target demographic. 81% of shoppers research products online before making a purchase. It’s essential that customers are able to find your website online.

However, ranking on the first pages of Google isn’t a guarantee for anyone. There are more than 1,877,000,000 websites and counting, meaning your competition is thick.

If you want to show up on page one, you have to earn your place. Companies who invest in Search Engine Optimization, or SEO, are the ones found by customers.

Many are doing this through SEO outsourcing methods. These methods are very effective when implemented through the right companies.

Why More Businesses in Alberta are Investing in SEO Outsourcing

There are many reasons businesses in Alberta outsource their SEO services instead of keeping them in-house. There is nothing wrong with hiring a person internally to handle your SEO strategy. But, many companies find that outsourcing to a third party is profitable and efficient.

Find out why below.

It’s Cheaper than Hiring Someone In-House

For many businesses, the cost to hire an individual with the right expertise is more than outsourcing the job to a company or agency specializing in SEO services.

In-house SEO specialists come with a hefty price tag. The average annual salary of an SEO Specialist in Canada is about C$46,038. The individual’s skills are often rooted in a specific digital strategy.

SEO agencies, on the other hand, typically offer a variety of solutions which you can bundle together while spending less. Their team consists of individuals with different skill sets to accommodate the needs of your business. Social media management, website design, branding, online marketing, and copywriting are all available.

Because SEO agencies take on multiple clients, they can offer these services at a lower rate than what you would spend hiring someone in-house. When combined, these services lead to a cohesive digital strategy at a fraction of the price of executing them in-house.

It’s More Efficient than Training Someone Yourself

What if you train someone who is already on staff? Would that not be cheaper?

No, not really. The challenge with SEO is that it’s complex. If you plan to train someone who has no background in SEO or no knowledge of how it works, you’re in for an uphill battle.

To influence your ranking in search engine results, you have to understand multiple strategies. Strategies such as keyword research, link-building, on and off-site content, and coding are essential for SEO. You also need to understand analytics reports to gauge the success of your campaigns.

The reason SEO companies are so successful is that they have a team of individuals working together to elevate your rankings.

Experienced copywriters that know how to optimize copy for SEO create content for your web pages and blogs.

Web developers create or optimize your website’s design to make sure it loads quickly, is mobile-friendly, and secure.

Search Engine Marketing (SEM) experts design, execute and manage campaigns to get your ads in front of your target demographic.

SEO veterans develop your strategy, create backlinks, and execute other tactics to improve your site’s ranking in search engines.

In short, successful SEO strategies often take an entire team with years of combined experience. You’ll have to spend a lot of time and money to train someone to reach that calibre.

Even then, they’ll have a hard time doing it all themselves.

An Agency or Company has the Tools and Training to Help You Succeed

The right agency or company to outsource your SEO needs to will have both the tools and training to help you achieve your goals. There are many tools and programs SEO experts use to manage your website’s rankings.

This includes certifications and ongoing training to remain up-to-date with the latest strategies. Because search engine giants like Google always improve their algorithms, these experts have to stay on top of the latest updates.

Some of these changes are pretty significant. They can require major changes to your website or your content creation strategies. Not keeping up with these requirements can cause your rankings to plummet overnight.

That’s why it’s important to make sure you hire skilled professionals. If he or she isn’t familiar with the latest ongoings in the SEO industry, beware!

Outsourcing Opens Up Time for You to Focus on Other Business Goals

One of the greatest advantages of outsourcing SEO services is the time you save. Your company’s digital strategy is a time-consuming task. One that never ends.

Instead of trying to overcome the learning curb in-house, you get to focus on your expertise. Let your team spend their time doing what they do best.

As the calls and conversions start to pick up from your outsourced strategy, focus on optimizing the new flow of traffic by:

  • Improving your sales process
  • Building on your relationships with existing clients
  • Producing new products or services
  • And more…

By outsourcing this service to experts, you open up your time and budget to other business goals. Use it wisely as you apply your talents to help your business grow.

Hiring an Expert Gives You an Edge Over Your Competition

There’s an old saying that says you should keep your friends close, but your “enemies” closer.

A great SEO expert doesn’t simply get to know its client. He or she also identifies and tracks the client’s competition. They use their skills to give you an edge on your competitors.

This includes competing for keyword rankings and developing strategies to overcome market challenges. Your competition may not be using pros to handle their SEO like you are, which gives you a great advantage.

Launch Your SEO Strategy Today

Are you ready to turn to SEO outsourcing to improve your search engine rankings and get in front of the eyes of your target audience? If so, our gurus are here to help.

Get in touch with us to talk about a custom strategy to elevate your business. Located in Alberta, Canada, our professionals will be happy to meet and discuss how we can help you meet your goals.

The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers.

Nonetheless, many business owners speculate about the future of social media marketing.

As consumers’ preferences shift and new platforms appear, social media’s role in business advertising is likely to continue to fluctuate.

In this post, we look closely at social media marketing’s future, analyzing the key trends that give a sense of what to expect.

Read on for insight!

1. In-App Messaging Marketing is On the Rise

Most social media platforms enable in-application messaging, including Instagram. In-app messaging gives business owners an effective means of engaging with current and prospective customers in real time.

Marketers can now also purchase digital ads that appear in users’ message inboxes.

In the past, messaging feeds were restricted to private social conversations. Now businesses can become a part of those conversations.

Given the fact that consumers continually place a premium on authentic engagement with the brands they love, in-app messaging marketing is on the rise.

If businesses are keen to engage with customers on their terms, they will enable users to reach out to them via social media messaging systems.

2. Social Media is Becoming More Mobile

Studies show that 94% of Facebook users access the platform via mobile devices. Instagram itself is mobile-centric given the nature of the content it produces.

Twitter, YouTube, and LinkedIn also have highly mobile audiences. As such, social media itself is becoming more mobile-focused.

When it comes to the future of social media marketing, the coming years will continue to emphasize mobile users. It will make the most of in-app messaging ads.

It will also emphasize mobile-friendly content, and sizing images and videos with mobile screens in mind is key.

3. Chatbots Are Key

Artificial Intelligence (AI) is becoming an integral and exciting part of websites and other marketing channels. But, it is also emerging as an influencer of social media, largely in the form of chatbot technology.

Social media enables most business account owners to incorporate and customize their own chatbots and automated messages.

Chatbots take in-app messaging a step further by giving social media users and followers a chance to learn more about a business or address customer service issues.

Many marketers will make use of in-app messaging and customized chatbots to address customer concerns and provide immediate answers — when a client or business budget allows, of course!

4. Social Media Leverages SEO

Social media platforms go hand-in-hand with Search Engine Optimization (SEO) campaigns. The future of social media marketing will place even greater emphasis on this close-knit relationship.

Google has yet to formally declare that it considers social signals in its ranking decisions. However, given the role social media plays in the commercial realm, it very well may do so in the future.

Businesses with robust social media profiles can optimize content they share and post thinking of specific keywords. Consumers can also use social media platforms to find products and services based on those keywords.

Social media will also continue to cultivate brand awareness. Users familiar with a company’s social media activity will be more likely to click on that company’s page in Google search results.

5. Social Media Is a Window to Your Customers

Social networks are more than marketing channels. They also provide businesses with insight into their customers’ minds.

This has always been the case. But the future of social media marketing lies in a business’s ability to use these platforms to gather customer feedback and data.

Many consumers, for example, leave reviews for businesses on Facebook. Others may reference a business, product or service in their statuses.

Successful social media marketers are the ones who can perform rich analysis of this feedback to better inform future advertising efforts.

6. Facebook Leads the Pack

Facebook is still primary amongst the social media giants, although it is losing ground to Instagram with every passing year… but really, it’s OK because Facebook owns Instagram.

The future of social media marketing lies in marketers’ abilities to stay with this social media leader and meet users’ increasing demands for engagement and rich content.

Facebook is also the only social media platform that (so far) enables business reviews. This is essential for businesses looking for easy means of bolstering their online reputations.

7. Video Content is Key

We have already mentioned social media users’ interest in engaging, relevant content. At the top of this list is video content.

Video content is always intriguing, and it will continue to be marketers’ most powerful means of engaging with users on social media. The good news is that social media platforms make it easy to upload and generate video content.

In fact, Facebook Live is taking the video world by storm, enabling business owners to engage with users in real time. Not to mention, Instagram stories are also popular.

The future of social media marketing lies in the powerful and strategic use of video content across platforms.

Wrapping Up the Future of Social Media Marketing

So what is the future of social media marketing? Given the trends that we have discussed in this post, we can confidently state that social media is not going to leave the marketing stage any time soon.

While social media platforms themselves are shifting in popularity, social media still plays a significant role in consumer lives, both personal and professional.

If business owners are seeking to capitalize on global (or local) social media use, they will have to step up their content game. Social media users now place a premium on video content and material that is user-driven. Social media is also becoming a valuable source of consumer data, giving businesses a chance to hear customer feedback about products and services.

A viable social media marketing campaign for 2018 will include high-value content designed to give organizations the data they need to keep evolving in the right direction. It will also emphasize mobile-friendly content, video content, and chatbots.

At Octopus Creative, Inc., we believe in the future of social media marketing, and what it can do for you. Start a conversation today to learn more about what we can do to transform your digital marketing game!

7 Signs Your Calgary Startup Could Benefit from Expert SEO Services

Often when a new startup gets off the ground, the owner takes over a large amount of the daily tasks to ensure they are done correctly.

This can work for a while but eventually becomes overbearing and stressful. Responsibilities like marketing, branding, and SEO lose effectiveness because more time is spent on keeping your customers happy and running the day-to-day operations of your business.

While things like SEO can easily be set aside, if a business truly wants to grow, they will need to be passed on to an expert who can dedicate the time and effort this process requires.

Taking full advantage of SEO and using it to bring in new clients is difficult if you don’t have any prior experience. Here are seven signs your Calgary startup could benefit from hiring expert SEO services.

1. You Aren’t Using Social Media for SEO

Effective social media use is one of the most vital aspects of business success in this digital age. A key marketing tactic is to seek out your customers in their natural habitat. Social media platforms are the place to find them.

Sharing engaging posts with quality content will attract attention and lead traffic to your website and service pages. Social media sites update frequently and have a high relevancy for search engines, so using them can significantly boost your search ranking.

A company with expert SEO services can assist you with managing your social media campaigns, making them more eye-catching and attractive.

2. You Received an SEO Penalty

Many people may not know this, but Google can and will punish companies by penalizing their search rankings if they are breaking search optimization rules.

Wait, Google has SEO rules?!

Yes, search engine sites have standards to be followed, and they will quickly deflate your incoming traffic if they find that you are ignoring them. Issues like plagiarized content, duplicate posts, and overusing keywords will put you on a fast track to the bottom of Google’s ranking list.

Luckily, none of these problems is irreversible, but the necessary steps need to be taken to get you back into these search engines’ good graces and back towards the first page.

3. You’re Just Focused on Content

Content is important, and there is no denying that. But more important than simply sharing a post on your blog, is determining whether your content is of high enough quality for your readers. An SEO marketing expert will be able to use insightful software that can determine what people want to know within your niche and how they are searching for it.

This information allows you to choose useful topics and headings that will pull more customers to your blog. Expert SEO services can even provide you with specific details regarding your top competitors’ search engine strategies.

Don’t stop creating content, but ensure that whatever you are producing is reaching the standard your viewers are willing to read through.

4. SEO Isn’t a Priority

Let’s face it, running a business can be an extremely time-consuming venture. While you are trying to take care of current customers, managing employees, and doing payroll, it is easy to let things like marketing and SEO go by the wayside.

If SEO has fallen so low on your priority list that it’s no longer part of your day-to-day routine, then it is time to bring in an expert. Having a dedicated team prepared to manage it for you will relieve a major load of stress and allow you to focus on your other important tasks.

A good SEO company will still keep you informed of updates, stats, and website changes they have made. They understand it is your business and you deserve to be aware of how their efforts are improving your search ranking.

5. You Can’t Keep Up With SEO Changes

Search engine algorithms are constantly changing. Unless you work in the industry, it is nearly impossible to keep up with the seemingly endless updates. Teams who provide expert SEO services are continuously researching and learning more about how their clients can benefit from the most recent changes.

Very few business owners have the time necessary to keep up with these ever-changing rules and standards. Once this becomes a burden, it may be time to look for an SEO marketing company

6. The Keywords You Chose Aren’t Working

Keywords are a still a key part of an effective SEO plan. These are the terms that individuals use to find what they are looking for on the web. Search results for some keywords range in hundreds of thousands, causing inflated amounts of businesses vying for them on their web copy and blog posts.

Knowing the words to use and avoiding vague and overused terms are just a couple of ways an SEO marketing expert can help you. If you previously chose words that are too general, your SEO team will be able to narrow them down and find a more specific niche that will increase your search results.

7. Your Local Ranking is Low

Whether you run a hometown business or offer online services all over the world, your local ranking is crucial to being found by potential clients. One of the first steps to improve this is to establish a Google My Business page. This page will provide loads of relevant information such as a link to your website, hours, contact information, and customer reviews.

If you haven’t already claimed your listing, an expert SEO services provider will be able to set this up and manage it for you. They will ensure all of the necessary details are included and keep it up-to-date.

Expert SEO Services for Your Business

If you have been trying to maintain your SEO alone and are struggling to keep it afloat, then throw yourself a life preserver by hiring an expert SEO services provider for your business.

To get started and schedule in your free consultation, please fill out our Marketing Discovery Form.

Or if you have a burning question or want to know more about what we can do for you, feel free to contact us.

Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation!

This goes to prove that start-ups and small businesses will find the Great White North friendly to their enterprise. However, it also means that competition is far more prevalent. It’s for this reason that many entrepreneurs compare traditional marketing vs digital marketing.

Consider this: At the end of 2017, there were more than 33.22 million Canadian Internet users. That’s 89.9% of the population.

Don’t get us wrong. Traditional marketing isn’t dead. At the same time, relying completely on it and not embracing digital can end up with your business in a sinking ship scenario.

In this post, we’ll show you what exactly we mean. And how the best marketing campaign is the one that has the right formula and mix of both.

Traditional Marketing vs Digital Marketing: Statistics You Should Know

What is traditional marketing to the modern marketer? How about online marketing? To put things in perspective, let’s look at their effectiveness in terms of reach.

Despite the continued reliance on traditional marketing, you need to consider that Canadian consumers lead the pack when it comes to Internet use. Compared with other countries, people of the Great White North spend the greatest amount of time online, averaging 36.7 hours/month.

There’s also the fact that more than a quarter of the population (76%) now own smartphones.

Furthermore, an Interactive Advertising Bureau of Canada study found that 75% of adults aged 18 and older use their smartphones to access the Internet. 89% also rely on their desktop PCs/laptops for Internet connectivity and 54% on tablets.

Now, let’s look at the “reach” (per week) of traditional and digital media:

In the same IAB study, it showed that only the Internet (compared with TV, radio, newspaper, and magazine) grew considerably in reach – from 52% to 84% – between 2001 and 2016.

TV only had a tiny 2% increase, while the rest actually experienced a significant decline in reach.

Even More Stats Displaying the Power of Digital Marketing

Consider the following:

88% of consumers look up information about products they want to buy before actually shelling out money on them. This means that even if they saw a product through a newspaper or TV ad, chances are, they’ll still look it up using the Internet.

To do their research, the majority of them use the search engine giant Google, which processes more than 67 thousand queries per second! In fact, Google’s global traffic share is 79% for desktop and a whopping 93% on mobile devices.

The Takeaway

The above brings us to one of the main reasons behind the effectiveness of digital marketing:

It’s the only platform that allows advertisers to communicate and interact with their market on a real-time basis.

So, if you don’t market online, you risk missing out on the millions of Canadians (or even global consumers) and the profits they can bring your business.

The digital world is also the only place where consumers can freely and quickly share and express their opinions about brands, products, and services. That said, digital marketing holds the key to the modern version of “word of mouth,” particularly online reviews.

Simply put, what people have to say about you online is word of mouth. It’s free publicity — and you can keep a real-time eye on what they’re saying.

Just think about it. Internet-connected device users either always have their devices (smartphones in particular) with them, or they’re always near a desktop or laptop.

On the other hand, they don’t always have the TV or radio turned on. Nor are they always with their newspapers or magazines.

All these should already tell you that, with the kind of coverage the Internet has, digital marketing trumps traditional marketing in terms of reach.

A Quick Look at Traditional vs. Digital Marketing Costs

The effectiveness of your marketing strategies also depends on how much you allocate for them.

To help you better understand why going digital is effective both in reach and cost for the modern marketer, take a look at the 2017 pricing and rates for The Globe and Mail’s classified section (real estate ads):

  • $23.77/line for 1 to 9 lines on Metro
  • $28.82/line for 1 to 9 lines on National
  • $412.50 for a coloured photo ad published every Friday

Note that the price varies depending on the specific industry. There’s a different rate for automotive ads, employment notices, vital notices, etc.

Now, compare these with the average $3.49 average cost-per-click in AdWords (paid search). Or the average $0.82 cost-per-click for display ads.

There’s also the much more affordable $76.73 average cost per action (CPA) in AdWords (Search Network). On the Display Network, that goes up slightly to $78.78.

Considering that a newspaper ad only appears once, you can already see that online marketing is a cost-effective approach — have you ever had someone comment on a Facebook post from a year ago?

The Implications for the Modern Marketer

All the above numbers should already tell you that more and more Canadians do their business and consumer transactions online. It’s far more convenient after all, especially when compared to the hassles and frustrations of long shopping queues (Heck, you can even order groceries online now!)

So, what does this mean for your business? Simple: If all these web-connected consumers don’t see your brand online, you risk losing a huge portion of your market share. In fact, if they can’t find you online, then you won’t stand a chance in today’s extremely competitive market.

And with forecasts saying that more Canadians will shift to online transactions, there’s no other better time than now to start building your online visibility, authority, and reputation.

Where to Start?

A business website – because this will essentially serve as your virtual office address and shop. It’s the backbone of all your online marketing campaigns combined – without it, your SEO and SEM strategies won’t have much impact at all.

But, not just any plain or standard-looking website. You need one that boasts the right visual brand, a responsive design, and ease-of-navigation, among many other factors.

Keep in mind that most consumers nowadays check the official website of businesses before they decide to spend money. It’s the website that primarily influences their decision – the one that can make them pass good (or bad) judgement.

As such, you should consider having pros deal with your website’s design and creation since you want to leave the best first impression on your visitors.

From here, you can then proceed to strategize which digital marketing platforms, like organic search, paid search, or content marketing to invest in.

Social Media Is Your Best Friend

94% of Canadian adults are on at least one social media networking site. This should already tell you that social media platforms are a treasure trove of potential customers and revenues.

But which sites? Just because your neighbour down the street is on these sites doesn’t mean you should sign up for all of them. That can be a waste of time and resources on your part.

You do, however, need to have a presence on Facebook – ranked as the most popular social network amongst all Canadian consumers, young and old alike. With your brand marketing on this social media platform, you can showcase what your business has to offer to over 23.5 million adult consumers.

Work With the Pros

Anyone can build a website, sign up on social media, and curate web content. But not everyone can do them excellently. And that difference between a mediocre and a top-of-the-line brand presence can make or break any brand.

As such, you should include working with professional digital marketers into your marketing budget allocation. These people (like our crew!) keep abreast of all the changes in the digital marketing industry – like those thousands of algorithm updates Google rolls out every year.

Something to consider: If you raised your eyebrows at the term “algorithm updates” because you don’t have any inkling as to what it means, that’s a good sign you should turn to the pros for help.

It’s All About the Right Combination of Marketing Platforms

For a business to succeed, it needs both traditional and digital marketing. It’s not a matter of what wins in the traditional marketing vs digital marketing battle.

It’s more of choosing the right platforms from both types of marketing and then allocating the correct budget for each.

Need more information on which platforms are right for you? We can help. Connect with us, and we’ll be more than happy to answer all your burning questions!

Branding Strategy 101: How to Effectively Brand Anything

According to a recent survey, 8 out of 10 Canadians belong to a brand’s loyalty program. A proper branding strategy is one of the most important assets to have — from a non-profit to products, to businesses, to people. It can literally make or break your success.

Branding is not your website, logo, product, or service. It is what people say about you when you are not around. Your brand is your the feeling or perception that you create with your target market.

The problem is that it can be hard as a small business, you have to start unknown and compete against large recognizable brands that have huge budgets and dedicated followers.

You need to know clearly how to build a brand and execute a proper branding strategy in order for people to trust you and your brand, no matter what it is that you are branding.

Look no further, because we have all the information here on how to brand anything effectively, build trust and achieve your goals. Read on!

What Is a Branding Strategy?

A brand strategy is a detailed, strategic plan that incorporates long-term goals that are achieved as your brand evolves. Whether it is branding an idea, business, yourself or a charity, you need a well thought out branding strategy!

This includes and affects all aspects of your idea, and connects with the audience’s wants, needs, emotions, and environment. If you are branding a charity, for example, you need to connect with people who have similar emotions towards your cause.

As said above, your brand is not your logo, nor your website, your products, causes, services, or even name. Your brand is the feeling that other people get before, during, and after their interaction with your brand.

Your brand is not a to-do list, it is what people are saying about you when you are not around!

Identify The Three Core Components

These three core components will become the blueprint of your brand building and help you stay focused as your ideas evolve.

Consistency

Without this, your brand will have a hard time surviving. Avoid talking about anything or posting anything that does not have to do with your ultimate branding vision.

When posting anything to the public, first think to yourself these important questions:

  • Does this align with my message?
  • What does this mean for my company/charity/cause/idea?
  • Wil this confuse anyone, or discourage them from interacting with my brand?

Making sure that your message is consistent with all your branded communications will ignite loyalty within your audience and will begin relationships.

Purpose

Every brand makes a promise, but it is the purpose that your brand declares that will really grasp the attention and loyalty of your prospective audiences.

Knowing your “why” is so much more meaningful to the audience. This is a message from your heart to others about what gets you out of bed to share this idea and this passion with the world.

When your audience knows and relates to your purpose, they will feel an instant connection to you and your brand.

Your brand will be observed in a few different dimensions, and understanding these will help you really express the core of your brand in a way that customers recognize.

Intentional: relates success to your ability to do good for the world and the money you get from that intention is a by-product. This can set your brand apart from others in the same industry.

This is a big focus for those who are branding their charity or cause.

Functional: relates success to how much money or attention your brand is making, focused on a financial objective in mind.

If you are branding a travel destination, think of how many new tourists you want to attract each year, what revenue that tourism will generate each year, and all other aspects of tracking tourism results.

If you need inspiration, do some competitor research and check out the other brands that you admire.

Emotional Impact

Emotion breeds connection, and creating a brand strategy will help you nurture that emotion. When you draw in emotion, you can effectively brand anything.

In order to do that, you need to know exactly who your target audience is. Some examples would be:

  • Single mom’s ages 25-35 who work from home.
  • College students working and studying overseas.
  • 50-year-old men, going through a midlife crisis.
  • Seniors who want to travel more, but are too afraid.
  • People suffering from arthritis, as your product makes it easier to open jars and do daily tasks without pain.

The objective is to understand their behaviours, lifestyles, and needs. This will help to create an emotional with your audience.

People have an innate desire to be understood and belong to something greater than themselves. This is what leads to making irrational, emotionally-based decisions, such as someone selling everything they own and co-running an animal sanctuary on the other side of the world, or starting up a charity providing dental work for less priveleged people in their community.

Incorporating the psychological need to feel connected and belong, which is on Maslow’s Hierarchy of needs, establishes a connection with others so strong that nothing will break their loyalty.

Appreciate Loyalty

You now understand the importance of developing loyal customers, but the most important part to understand is that you have to show your appreciation for that loyalty.

Some people will go out of their way and become self-made brand ambassadors for you. Think of a brand you absolutely love. How do you talk about that brand to others? Do you find yourself convincing other people to switch to that brand as well?

We want nothing more than to feel appreciated, so do something to express your appreciation for a customer’s loyalty. A handwritten thank-you note, a swag bag, and a shout out on social media are all ways to show your gratitude.

Competitor Awareness

Do you know who your competition is? Since you share a similar target market, you need to have a good awareness of who you are up against. Have a good, hard look at your competition, and notice what they are doing right, as well as what they are doing wrong.

Implement their successful traits into your own brand, and learn from their mistakes. This is also a great chance to learn what makes you different than your competitors, the more unique you are, the more you stand out from the crowd.

Be Flexible

After you finish branding your idea, charity, product or business, understand that this is not set in stone! In brand building, you will encounter times where you need to tweak your brand. Understand this, and accept those times where you need to make adjustments.

Learn More About Branding Your Ideas Today!

If this article struck a chord with you, realizing that you need to adjust your branding strategy, do not worry!

Re-branding is very common, and we are here to help! Feel free to contact us at any time, and we would be happy to assist you with your branding strategy to help your brand make a splash in your market!

Digital Marketing for Startups: 5 Tips for Success

Are you a new business owner? If you are, digital marketing should be on your mind. Marketing is essential to the success of your business, and with so many digital options at your fingertips, you’ve got plenty of places to start.

That large range of choices can be overwhelming though. That’s why we’re here to help. Digital marketing may seem like a giant squid to tackle, but really it’s a great opportunity to get your name out and let your customers get to know you.

Most of the world uses some digital format for interaction these days, and you’ve got to use that to your advantage. Digital marketing for startups is no different than marketing for existing companies. As long as you know the digital world, you can own it like you’ve been around forever.

Keep reading for five tips that will get you started on your way to marketing success.

1. Use Email Marketing

Email provides a great avenue for marketing, so don’t be afraid to use it. While we all get tons of emails we don’t want, we’ve all probably ended up clicking on some of them.

Email campaigns are a great way to get the word out, whether it’s through an email blast to potential customers, or an email sent to users who’ve signed up to receive your communications.

Newsletters and updates are great ways to stay in contact with your customers. Regular interaction reminds your customers of your company and services, keeping them in their mind.

Boring emails won’t leave a good impression, though. You want to send content that is high-quality and memorable. Start with a subject line that engages your customer. Make it catchy and interesting.

Do you have a sale coming up? Or is there an event that customers should know about Maybe you have a new product coming and want to create some excitement? Email marketing is great for all of these things.

Use persuasion throughout your email and make it easy to read. Bullet lists and headings are great for this. Small paragraphs help too. Let your email readers dive in and then point out the benefits of what you’re offering — don’t forget to optimize your emails for mobile viewing and make sure you’re using an email marketing platform so you don’t seem spammy!

If you’ve created a brand image (and you should have), emails are a great place to get this image out and on the minds of customers.

Lastly, you have to think about CASL (Canadian Anti-Spam Legislation) and make sure that you are compliant with this legislation.

2. Host a Giveaway or Contest

Giveaways and contests are great ways to engage customers in a way that they will remember. Events like this are highly interactive, unlike many forms of traditional marketing.

Due to the level of interaction and fun, this is a great startup marketing strategy. You’ll leave a great impression on people who are getting to know your company. You can even make it strategic by giving away your actual services so that you end up gaining entries from interested parties — which can then become leads!

Freebies go a long way, especially if your free items also happen to include your brand. Show your customers you are generous and fun and that you love to interact with them.

Digital platforms are great for giveaways and contests. They’ll bring traffic to your site and encourage sharing on social media. Have fun with these events, and make them unique to you. Services, coupons, freebies, items, and more can be given out to customers. And you know what? They’ll love it, whatever you give them.

People like to reflect on fun events, so give them a positive memory that they’ll immediately associate with your brand.

3. Use Social Media

If you aren’t using social media to market your business, you’re missing out on a lot of exposure. Facebook, Instagram, and LinkedIn all provide great platforms for digital marketing. These sites get people talking and sharing content from your site — especially when using authentic videos and images.

Social media sites are great for communicating with your customers. Reach out, and when they reply, make sure you keep up the conversation! Many customers will appreciate this one-on-one attention.

Social can be particularly helpful for local marketing since they can be used to get the word out about in-person events and sales.

4. Invest in Search Engine Optimization

Search Engine Optimization (SEO) is vital to the success of your company online. Without it, you might as well ditch your plans for a website. With thousands of other websites vying for the top spots in Google’s search results, you’ve got to know how to compete.

The internet is powerful and you’ve got to know how to play its game. Knowing what people will search for is a huge part of that. SEO uses specific keywords to make sure you show up in searches when and where you want to. Do your research and make sure you’re implementing this strategy or you may find your website lost in the never-looked-at pages of search results.

5. Learn From Competitors

Competitors’ websites and social media channels are great places to learn about what’s working and not working when it comes to marketing. Whether you provide services, goods, or content, sites that produce the same thing can tell you a lot.

As you research your competitors, look at what works as well as what doesn’t work. Check out their products, prices, and quality. Are people happy with them? Do customers interact with them? If so, why? What makes them want to ask questions or communicate with the company?

Looking at how business-customer interactions occur is highly relevant as well. Consider every aspect of what you see on a competitor’s site, then apply what you’ve found out in your own marketing.

Digital Marketing for Startups: A Review

We’ve listed several examples of digital marketing strategies that you should find helpful as you get your business up and running.

Marketing for mature companies may seem different than digital marketing for startups, but it really doesn’t have to be. Take these ideas and hit the ground running, and nobody will suspect you’ve just come on the scene.

Whichever way you decide to start your marketing, go about it like you mean it. Half-hearted marketing won’t get you anywhere, but purposeful marketing will.

Utilize fun events, social media, email, and other outlets to gain brand awareness and interact with customers — you’ll be seeing success sooner than you might think.

For additional information on marketing in the digital age, dive in and contact us today.