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December 2017

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The Importance of Affordable SEO for Your Business

Your business doesn’t stand a chance if you’re not utilizing SEO to it’s fullest potential.

It doesn’t matter if you sell digital or physical products. It comes down to one vital component. If your customers can’t find you, they can’t purchase from you.

It’s no easy feat to put the time or energy into peeling back the layers of SEO and learning all it has to offer. And you may be hesitant to invest in outsourcing. But the ROI will make it the most effective tactic you can invest in.

Is it hard work? Yes. Is it worth it? You bet.

In today’s evolving world, staying on top of marketing trends is critical. Keep reading to learn the importance of affordable SEO solutions for your business.

1. SEO Solutions Attract Customers and Help You Rank Better

93% of people online begin on a search engine. Let that sink in for a moment.

If you’re not utilizing the powerful tactics SEO has to offer, you’re missing out.

Ranking well in search engines should be your top priority. If you’re not showing up in search results, you can guarantee your competitors will be.

But it’s not enough to show up in search results. You want to aim for page one. The number one spot on Google gets a staggering 33% of search traffic.

The sleazy SEO tactics that used to raise websites into the top spots have dissolved. Nowadays valuable content and real SEO solutions can catapult you to page one;

But make no mistake, you can forget about that number one spot if you’re not using top-notch SEO methods.

2. SEO Allows Your Customers to Trust You

There’s no way someone will invest in your services or products if they don’t trust you. But Google, people trust, without a second thought.

Think about this for a moment.

You’re hunting for a present for your aunt’s birthday. You go online and type some phrases into Google. You don’t skip through to page 10. No, you select a business from page one. Likely in one of those top three spots.

You trust that Google is showing you the most relevant and trustworthy websites on page one. Making it easy to select that gift for your aunt. Even if there are a slew of fantastic businesses buried on other pages.

The difference is those businesses on page one have solid SEO solutions in place.

They worked their way to the top, like you need to do if you want to gain the trust of your customers.

3. It Gives You an Edge on the Competition

SEO is capable of skyrocketing your business far ahead of any of your competitors. It’s your best bet at getting ahead of businesses in your niche. Especially if you’re a local business.

Gone are the days that you can’t compete with your competitors because your budget is smaller. Marketing trends that work today put everyone on a level playing field.

It used to be if you didn’t have business capital, you wouldn’t bother with marketing at all. But then entered content marketing, SEO, social media marketing, and inbound marketing strategies.

The only thing that’ll give you a leg up on the competition is if you have an SEO solutions expert to show you the ropes.

Your competitors will all be aiming for that top spot. But not every one of them will have first-rate SEO to boost them there.

4. SEO Increases Your Business’s Visibility

The entire point of SEO is to connect prospective customers to your website. To get your business in front of more eyes and increase your brand awareness. This all leads to more traffic on your website and more sales for your business.

Social media should be a healthy chunk of your digital marketing strategy. But, SEO should be your core focus above everything.

The more you appear in search results, the more well-known your business will be. And your brand awareness and business’s bottom line will catapult.

As a bonus, you’ll build massive credibility and authority in your industry.

When your website starts to pop up in various searches, searchers will recognize this. They’ll see your brand over and over. And soon you’ll be well-known as an authoritative site.

Customers will see you as a credible and authoritative business. This is key to succeeding in this over-saturated business world.

5. SEO Solutions Brings More Sales and a Better Bottom Line

SEO solutions can boost your website traffic like nobodies business. Website traffic itself may not mean much for your business. But, it has the potential to convert those visitors into more sales than you could ever imagine.

The great news?

People who land on your website from a search engine are already planning to buy something. Or they’re interested in your products or services in some way. Otherwise, they wouldn’t have typed whatever the phrase that brought them to you.

SEO gives you one of the best shots at converting a visitor. Compared with other marketing or advertising tactics, SEO gives the greatest ROI.

SEO can get your target customers to your website, but after that, it’s up to you to blow them away. Do you want to convert your website visitors into paying customers? Create an effective and awe-inspiring user experience for them.

Ways to Create an Excellent User Experience:

  • Fast website loading time
  • Functional website design
  • Mobile-optimized website
  • Focus on your customer’s view

User experience can make or break your SEO efforts. If you’re not a website developer or designer, you’ll need to reach out to someone who is.

Final Thoughts

Despite rumors swirling that SEO is dying, this is not true. Is SEO forever changing and evolving? Yes. Dying? Not a chance.

It’s more critical than ever to become acquainted with the basics of SEO. At the very least. Even if you outsource to affordable SEO solutions.

Grasping the vital impact SEO can have on your website’s traffic, sales, and your bottom line is crucial to any successful business

If you’re ready to take your business to the next level, you can contact us for your SEO and digital marketing needs.