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July 2017

Viewing posts from July , 2017

How 5 Kinds of Interactive Content Can Raise Your Marketing Game

In a previous article we talked about how interactive content is the current state of the art in content marketing: rather than asking your audience to sit through a video or remember one of the thousands of pictures they might see in their Facebook feed each day, you can give them an easy activity that produces a result, much like a game.

 

People are wired to do things in order to get results, not to sit passively and get told what to do. Video game designers talk about a ‘hedonic treadmill’, the steady drip of rewards at regular intervals that keep a player engaged. You can use the same principles to design experiences that keep people engaged:

 

Buzzfeed Badges

 

Quizzes: Buzzfeed has become famous for its quizzes that ask often bizarre questions to come up with a weird, non-sequitur answer. What makes them fun is that every question is surprising and entertaining- there’s usually no ‘pick your favorite colour’ or animal questions and they’ll often go on strange tangents rather than taking a predictable path. Facebook has an app that allows you to put quizzes on your page for your current and future clients.

 

Calculators: Businesses from real estate to financial services often use calculators to work out the cost of a mortgage or return on an investment. Any company with a variable cost for their products can help their customers with a calculator: find the cost of getting a granite countertop based on the square footage and material, design a log cabin and get a quote on the price. Using graphics and interactivity to make calculators more than just spreadsheets will encourage their use.

 

Trivia: Everybody loves to feel smart, and trivia quizzes allow them to do so and share their results with their friends. The rule with trivia quizzes is to avoid trying to promote your company (‘Mountain Dew is a) refreshing, b) delicious or c) deliciously refreshing’). Just entertain people: once they start having a good time with your brand the sales will follow.

 

Tournaments: A simple ‘who would win’ survey with multiple rounds and brackets is something guaranteed to get people coming back: people get invested in ‘their’ answer, they get into arguments (which you’ll have to moderate if they get too heated) and they come back to see who won. Anyone who has seen how engaged people get with sports will know how powerful a tournament can be in terms on engagement.

 

Octopus Infographic

 

Infographics: We’ve probably all seen an infographic at one point in our lives, and they have become so prevalent that there are websites devoted to nothing but making them, like Canva and Venngage. Static infographics are all well and good, but they can be enhanced with interactivity, movement and even video to become a fully-featured experience.

 

Your audience is getting more resistant to marketing all the time, almost as if they’re acquiring immunity to each new mutation of the marketer’s playbook. Well-designed interactivity draws people in by giving them exactly what they came online to find: fun.

 

If you’re interested in Content Marketing for your business, click here to find out more!

What You Can Do With 360-Degree Photography For Business

Before you read any further, take a look at this incredible example of 360-degree photography (if you have VR goggles handy, put them on now):

Wow, right? That was all done with a Sumsung Gear 360, a handheld 4K camera that records in a 360 degree arc around the camera. A lot of that wow came from the technology at first, particularly if you were watching in VR, but after that wore off you were probably wowed by the Cloud Forest’s cascading greenery and vertigo-inducing aerial walkways. It started off as an advertisement for a camera and ended up as something the Singapore tourist board could have commissioned.

 

Your business could benefit from 360-degree photography too, and we can help.

 

You could create virtual tours of your business, walk prospective home buyers through a new home, allow tourists to see a destination as if they were there. ‘The only limit is your imagination’ may be a little bit of a cliché, but, well, the only limit here is your imagination.

 

You’ve probably been hearing about the value of photography for your brand for the last decade, and some of you might have gone and made content for your companies. 360-degree photography is the next step: it offers all of the advantages of photography alongside one key difference- interactivity. Nobody ever looks at these images without interacting with them in some way, moving the camera around or zooming in and out, and plenty of people will view images multiple times to make sure that they caught everything (some companies have even made 360 scavenger hunts to capitalize on this trend). Interactive experiences stay in the memory for a long time, so if you have something to say 360 photography is one of the best ways to do it.

 

We’ve already done 360 tours for our clients, and we are a Google Business View Approved Agency. We love working with this technology, so if you to get the ball rolling on 360 photography get in touch with us here.