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April 2017

Viewing posts from April , 2017

8 Revealing Reasons You Need A Digital Marketing Sidekick

Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, you should be where your audience is, and today that’s online. Maintaining an online presence can be all-consuming. Trying to stay ahead of the wave while also running a business is like trying to row a boat upstream with a broken paddle. Sure, it is possible, but you probably won’t enjoy it. That’s where a digital marketing agency floats over and hoists you out of troubled waters.

  1. Websites Say What?

Typically, your website is one of the first places your audience will learn about your business. With 87% of internet users browsing the web on their smartphone, having a is beneficial. Websites require maintenance and security that protect not only your content but any information your potential customers’ input, including their email address or payment information. CSS, HTML, OCTCRE (you caught us – that last one isn’t real!) are just some of the languages digital marketing agencies speak fluently to help you create a killer website.

  1. Let’s Get Visual, Visual!

People process visual content faster than they process words. If a relevant image is paired with writing, we retain 65% of the information three days later*. Hiring a digital marketing agency means you’ll have a one-of-a-kind website that has been designed to showcase your entire brand. Of course, having professional images of your product or service is an incredible asset and totally outshines flip-phone camera pictures (does anyone use flip phones anymore?).

  1. Your Tricked-Out Wooden Leg

Hiring a digital marketing agency will give your online brand the personal touch that could be causing you difficulty. We know it sounds counterproductive – how can hiring a marketing agency make your brand more personal? Our job is to know your business inside and out. We have to know where you currently are and where you want to go. We have to know your competition. Working with a digital marketing agency can uncover aspects of your brand you were unaware of previously – like your brand voice. Online marketing has to be personalized for your business because no two businesses are the same.  Sometimes that outside perspective can do wonders for your business and give you the leg-up that you need. 😉

  1. Diving into Social Media

Alberta has some of the heaviest users of social media in Canada, with 75% of Albertans* using Facebook regularly. If you’ve avoided social media marketing because it’s confusing, you’re missing out on a boatload of opportunity to interact directly with your customers. Facebook has so many features that it can make your head spin. Pages, groups, ads, offers, friends, followers; what does it all mean? Embracing digital marketing solutions means businesses can target with incredible precision, gain a better understanding of their audience, and have measurable marketing!

  1. Pull Out Your Periscope

Your business is like your baby and you dreamed it into reality. When you love something as much as we know you love your business, it can be hard to remove the rose-coloured glasses look at it objectively. Having another person (or crew of people) to bounce ideas off of can be just what you need to break through the glass ceiling.

  1. No Floaties Required

When you hire an employee, you have to train them. It takes time for a new employee to understand their role and the expectations required of them. With an agency, there is no training required, freeing you up to focus on what you do best – running your business.

  1. Swimming in a Sea of Gadgets

Part of a marketer’s job is to stay up-to-date with current trends, and that includes technology. One of the most recent cool gadgets is the Google 360 camera, and guess who has access to one? Your digital marketing sidekick, of course! Marketing agencies have access to premium-level services, software and analytical data reports and can interpret the data to help you make uber-intelligent decisions about the next step your business takes.

  1. It’s Okay If You Don’t Speak Pirate Fluently

Writing is a creative tool you can use to connect with your audience and excellent writing always leaves people wanting more. The secret to incredible writing is in the planning. A full strategic plan should be in place before you even sit down to write a single sentence. Without establishing your brand voice, rule sets, or deciding your audience, your content will be left without direction.

 

Everyone has their strengths and weaknesses and admitting that can only be beneficial to your business. Whether you need help with graphic design in Lac La Biche or content writing in Cold Lake, a digital marketing agency sidekick is the best way to navigate the world wide web. Rather than spending your time being frustrated with social media, you could be focusing on other aspects of your business. Hiring an agency means you’ll have an entire crew of people to help sail your ship through choppy waters. A captain doesn’t get far without a crew behind him!

If you’re perplexed by Facebook, struggling with content, have no free time, are worried about your website, or need help with graphic design in Lac La Biche, we can be the marketing sidekick you need in the Lakeland, that way you can #StickToYourThing.

 

 

 

 

 

Sources:

  1. https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000ezgot317iuf9aqdm2kkzewpy6x

2. http://www.6smarketing.com/blog/survey-alberta-facebook/

Could Your Home Router Really Be A Security Risk?

Earlier today, Wordfence released a blog highlighting a current trend amongst hackers; accessing home internet routers and turning them into weapons to target WordPress sites.

According to Wordfence:

“These IPS switch on, perform a few attacks and then switch off and aren’t heard from again for a month. What we have found is a botnet that is distributed across thousands if IPs. Each IP is only performing a few attacks, those attacks are spread across many websites, and the attacks only last a few minutes or hours.

The attacker controlling this botnet is using several evasive techniques. They are spreading their attacks across a very large number of IP addresses. They are using low-frequency attacks to avoid being blocked. They are also spreading their attacks across a large number of WordPress sites.”

At this moment in time, the hackers in question are targeting countries such as Algeria, India and the Philippines, but you never know where they’ll strike next. If a hacker manages to infiltrate your home router, they can access everything on your home network: your workstation, mobile devices that use WiFi, and other internet controlled devices like climate control systems and home security systems. Once they’re in, anything connected to the compromised router could  That’s not even touching on the damage they can do to the web globally, through your router and IP.

The botnet that Wordfence uncovered was built to take WordPress sites (which make up 25% of the internet) offline by flooding them with traffic from thousands of compromised routers. The routers themselves might slow down for a short time during the attack, but otherwise, their owners will never know that they’ve been compromised. The owner of a targeted WordPress, however, will lose their website, email and any files being kept on the same server for as long as the attack lasts. Unscrupulous companies can take their competitors offline using so-called ‘Testing’ services for as little as $40 per hour.

 

What can you do?

Wordfence found that the attackers were able to access Algerian routers through a known vulnerability in the router’s firewall software. Your home or business router probably has some security software like a firewall installed so make sure that it’s turned on and do a quick google search to see if there are any known vulnerabilities- there’s a quick guide to setting up your router for maximum security here. Hackers are going to be particularly interested in penetrating the routers that ISPs give away free- they know that millions of people will all be using the same router, so break one and you’ve broken them all. Consider buying a new router– it’ll probably speed up your browsing and extend your wireless range in addition to making you safer.

We always recommend backing up your files and keeping them on an external hard-drive, or you can kick it old school and keep paper copies within a filing system. Google Photos is a handy app that will automatically sync your photos to the app from your mobile device and store them on a private, password-protected site for you to access from anywhere through your Google account. That way, if your mobile device is compromised, you won’t lose all your photos! Make sure that you have Two-step verification enabled on your Google account to make it harder

Here at Octopus Creative, we keep your online brand safe, and security is never an add-on option– we consider it a necessity.