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December 2016

Viewing posts from December , 2016

LinkedIn Launches New Company Pages

Social Media has been increasing in popularity for years now. With the introduction of Facebook years ago, various social media platforms have popped up ever since, trying to gain the same popularity that Facebook still controls today. Occasionally, there are a few that stick around, Twitter and Instagram for example. But then there are the ones that seem to get lost at sea. Does anyone remember MySpace?

More and more, our world and the internet are colliding at high speed. Using Social Media as a marketing tool has opened an entirely new world of opportunities. More and more, businesses can take advantage of this unique platform to increase their audience reach and have the capability to interact with customers individually.

LinkedIn has slowly become an incredible tool for the business world. A social media platform dedicated to networking, specifically for the business community. Your LinkedIn profile is essentially an incredibly in-depth version of your resume. It emphasizes your skills, employment history, and education. You’re able to ‘connect’ with current and past co-workers, professional acquaintances, and classmates. Networking has always been an integral part of building your career and opening doors for you. With LinkedIn, you have the ability to endorse your connections skills, which can impact their future career options.

Through LinkedIn, you’re able to build and maintain a professional network. You’re able to reconnect with colleagues and classmates, and it offers you information about companies and industries that will help you further your career.

Understanding that businesses require more specific options to expand their Company Page, LinkedIn has decided to build a new experience in Company Pages. With a brand new design that makes it easier to introduce your company to other LinkedIn members, more companies will be able to use this to their advantage. Now, you’ll be able to have a dedicated admin experience, with an expanded analytics dashboard to make it easier to track the impact of your content, and to optimize the performance of your company page.

The best part? LinkedIn will automatically transfer all your existing page content over to the new Company Page layout – all you have to do is to upload a cover image, update your company logo, and add a tagline for your business.

The admin centre is entirely designed to make it easier for you. Within the admin view, directly on each post, you will be able to find the number of impressions, the engagement percentage, number of clicks and how many social actions occurred on each post. The left-hand side tracks your engagement for the past seven days, giving you a brief overview of the week. The analytics section provides detailed report on each post, on every single day, this will be an incredible opportunity for businesses to understand who they’re reaching, and what kind of content goes over best with their networking community.

The opportunity is there to increase your reach easily, and gain more networking connections, which will be an incredible option for furthering your businesses.

As always, LinkedIn has been about building your professional network. Turning professional relationships into opportunities can make all the difference for small businesses. Octopus Creative is pumped to learn the ropes of LinkedIn’s new Company Pages! Are you as pumped as we are?

How To Pick The Right Marketing Agency In Alberta For Your Business

Marketing agencies aren’t a one size fits all type of business. Each company has a unique philosophy, approach, and style. The key to a successful partnership with a marketing agency in Alberta is to find the one whose values align with yours. You want to feel comfortable, and you want to trust the marketing team that you choose. Remember, you’re selecting an entire team, not just an individual! You will have a whole crew of people that will be helping you sail your ship towards reaching your business goals.

What Do You Need?

The first step you should take before you even begin to look into hiring a marketing agency is to determine what your goals are. Do you want a new website? What functionalities does that website require? Being able to run an online store has an entirely separate set of needs compared to a lead generation website. Are you considering email marketing? What about branding? If you’re in need of a new logo, you know that the marketing agency you choose will require a graphic designer on staff to meet your requirements.

Explore The Ocean

Explore and research the agencies that you are considering. Who have they worked with in the past? Take a peek at their portfolio. Does their style of work align with your wants and needs? Another excellent way to gain a better understanding of how each marketing agency works is to watch their corporate blog, website, and social media presence. If you’re feeling inquisitive, look up their staff on social media too! LinkedIn will give you information on each individual’s qualifications, which can be beneficial. Perhaps you will find commonalities to help you connect on a personal level – which in turn, will help you achieve your goals!

Remove Your Eyepatch

It’s always best to have a specific project in mind but remain open to new ideas. Remove that eyepatch! Communicating with your chosen agency is key – and that communication has to go both ways. Our job as a marketing agency in Alberta is to ensure that you reach your marketing and business goals, and sometimes that requires thinking outside of the box and going a different direction than you had initially planned.

Find The Starfish in a Sea Full of Barnacles

Check references. Speak with the agencies that you’re considering, and ask to email or speak with previous and current clients. When conducting these pseudo-interviews, ensure to ask the right questions. Dive in and discover the quality of communication, the challenges, and how the company handled all situations. Are they quick to respond to emails and phone calls or does it take a few days to get a response? How do they handle difficult situations?

Marketing Solutions That Stick!

When hiring a marketing agency, think of it as though you’re hiring a new employee. You want to ensure that your personalities mesh well and you can work well together. You’re creating a partnership, and the only way a partnership can succeed is to keep the lines of communication open. Ensure that you’re direct in your needs, at the same time, understanding their scope of expertise. You want marketing solutions that stick!

Facebook Plans to Reconnect the Work Environment

The launch of Facebook for everyone over the age of 13 in September of 2006 was a turning point in internet history. Facebook launched as a place for friends and family to connect. Facebook soon evolved into an elaborate business and advertising platform and has since completely reinvented marketing. As of July 2016, there are over 1 billion daily active users on Facebook, with a whopping 38.6% of the online population utilizing the social media platform.

Its popularity is astronomical. Facebook is the top performing social media platform, with over 50 million active small business pages! It seems like nearly everyone uses Facebook, or is at least aware of its existence.

Facebook recently announced that the official launch of Workplace would happen in October, which will reimagine how businesses and their employees communicate. The switch for businesses to utilize Workplace should be fairly straightforward, considering the vast majority of the population is already comfortable with the standard platform. Their campaign boasts that “being a connected workplace, makes us a productive workplace.”

When utilizing Workplace, you’ll be creating a separate work account, which you can then link to your personal account, allowing you to be logged in to both accounts at the same time. Now, this does not mean that the posts from your private account and your work account will overlap – the content will stay entirely separate. With features for video chat and voice chats built directly into the messaging centre, you’ll be able to enable these features quickly, and efficiently, which is touted to make your team stronger and more communicative.

Workplace by Facebook features the familiar News Feed, only here it’s specific to your company, including what’s new and relevant. You’ll be able to maintain private chats with co-workers, group chats, and you will have the capability to invite the entire company to events. The advantage to Workplace will be its ability to filter communications so rather than seeing lots of useless chatter; you will see the most relevant information. It will display content from the colleagues you interact with most, and posts that are endorsed by other teammates will be more widely seen on the company page.

The popularity of Facebook itself could be one of the biggest assets for their newly launched platform. “Facebook at Work’s strength is that we’ve spent ten years and incorporated feedback from 1 billion active users,” says Lars Rasmuseen, the engineering director at Facebook. Great connections are the foundation of great companies. Facebook At Work understands that your job becomes easier when sharing ideas in one place, and you can keep the entire team informed quickly.

Workplace is relatively cost effective, charging $3 per month for the first 1,000 active users, $2 per month for the next 9,000 active users, and $1 per month for each additional active user that surpasses 10,000. Workplace is available for all companies and businesses, no matter the size of the company. Workplace is used by retail, technology, telecommunications, financial services, media, entertainment, food & beverage, transportation, real estate, utilities, shipping and government. To sign up for a free trial, you can apply through their website.

Workplace is competing against many other integrated communication systems used by businesses, including Glip and Slack. Glip offers team collaboration, built around real-time messaging, integrated task management, video conferences and a shared calendar. Glip offers free usage which includes unlimited posts & storage, 500 minutes of video chat, and unlimited people. The Basic account is $5 per user per month and includes unlimited posts & storage, 1000 minutes of video chat per person per month and 24/7 premium support. Upgrading to a Pro account for $10 per user per month gets you everything the basic account includes, with an additional 2000 minutes of video chat, totally 3000 minutes of video chat per person, per month!

Slack allows you to organize your team conversations in open channels. You can make a channel for a product, a topic, a team, or anything else you can think of so that everyone has a complete view of what’s going on. You can also create private channels and invite a few team members so that projects and conversations stay private and only involve those that are required. Slack allows you to drag and drop all files necessary (images, documents, PDF files, etc.) and share with any team member you’d like. Slack also has an option that is free to use and includes 10 apps or service integrations, apps for iOS, Android, Mac & Windows desktop, two-person calls and 5GB total file storage for the team. Their standard account for $6.67 per user per month includes unlimited apps and service integrations, custom retention policies for messages and files, guest access, custom user groups, group calls and 10GB of file storage per team member. For $12.50 per user per month, you receive everything included in the standard account plus compliance exports of all messages, 24/7 support with 4-hour response time, user provisioning and de-provisioning, real-time active directory sync with OneLogin, Okta & Ping as well as 20GB of file storage per team member.

You should navigate through the various options and find the workplace communication that works best for you and your crew.

We have to wonder: Is email the next thing to go the way of the dinosaur?

With so many active users already on Facebook, implementing a structure to utilize the social media platform for companies could open a variety of doors. Employees will be able to communicate with co-workers that they would not typically have a chance to connect with. It will also help build a strong foundation for companies to stand on within the employees. By opening the doors of communication and encouraging interaction, companies will strengthen employee loyalty. Having all information related to each project in one location will be more efficient and time saving than other options.

Consider the following statistics from Vitru:

• 20% of work time is spent looking for internal information or tracking down colleagues for help

• Average time spent in the office trying to contact customers or colleagues is 74 minutes

• Poorly managed work groups are on average 50% less productive and 44% less profitable than well-managed groups

• 96% of executives cite lack of collaboration or ineffective communications for workplace failures.

Communication is key to maintaining a creative, productive, and thriving business and the possibility that implementing Workplace by Facebook could throw all the above statistics overboard, is nothing short of inspiring.

If you’re interested more in what social media can do for your business, contact Octopus Creative today!