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Blog

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting detritus we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Feb 14, 2019

Navigating the Seas of Digital Marketing

Are you a bit lost at sea when it comes to digital marketing? If you are a business owner, you already have a ton of fish to fry; and if you are a marketing manager, it can be time-consuming, and maybe a bit overwhelming, to sort through all the potential advertising channels out there.  There are still some comp

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Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang

Have you ever gotten a bad review? Naw, we're kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks or months, but eventually it happens.

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Feb 14, 2019

What the Shell is a Micro-Influencer… And How Do I Get One?

So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you're down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or a micro-USB cable? Wa

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Feb 14, 2019

Rebranding Lowdown: Uncovering Your Brand

No one ever said that rebranding was easy. In fact, your first rebranding might also be the first time anyone's put any serious thought into your brand. The initial brand for almost any company is something meaningful or amusing to the founders during the wild days of a

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Jan 02, 2019

Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.

You're a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business -- including chamber marketing -- is just one thing of many on your plate. I

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Dec 20, 2018

Octopuses 101: How to Create a Brand(able) Persona

When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a bunch of meetings to have in

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Dec 12, 2018

Holy Ship! How Hiring a Local Marketing Agency Can Help Your Business!

Another wild day pretending you have 8 arms is behind you! Yes, you almost lost arm protecting your waters and warding off your fiercest competitors. And you were up all night again hunting down tasty opportunities. Holy ship, it's a good thing octopuses have three hear

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Dec 05, 2018

Google’s Algorithm Changes So Far This Year (2018 Edition)

2018 has been a rollercoaster of a year for Google. We've seen big sites go overboard and small fish rise to the top (erm, in a non-dead way...). In our last post, we talked a ton about 7 ways to put out killer content that ranks, so, we thought we'd dive into Google al

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Nov 30, 2018

Four Savvy Cannabis Marketing Tips for Canadian Marijuana Pioneers

 Canada's government passed legislation making recreational cannabis legal in October 2018. This opens the door for a nationwide cannabis industry.  The problem is that the legislation places strict restrictions on marketing. How can the savvy businessperson

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Nov 24, 2018

Can You Really Beat the Algorithm? 7 Google Search Secrets Revealed

With the average small business spending around $75,000 a year on digital marketing, it's hard for startups to compete. Without Google search secrets to take advantage of SEO algorithms, you could be going into the red just to get attention to your site. Search engines

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Nov 17, 2018

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